At last! I have finally attain a few personal goals: I build an eCommerce website!
I have wanted to get a website since May 2008. Then, I had built the maquette. I never got it done because I put ERA & Myself on Facebook and that was in 2008. It corresponded to what I needed it so I stop pursuing the idea of the website. A few years later, I try to open it and my domain was bought and I was being totally gauged for a large sum so I burst in laugh and told the guys good luck with that and never gave it a second thought. I morn the lost of my domain but it didn’t change much for me since I had Facebook, Twitter, Tumlr, Linkin, Instagram & Pinterest to make myself visible and bring in my client in. Oh! Yes did try Etsy but it just not a good fit for ERA!
Now, as the year go by, my loyal clients are now spread everywhere on this crazy planet so I need to make ERA accessible so we stay in touch. My first priority was to keep my out-of-town #eragirls happy and returning, no matter where when or how. My ERA Girls when on the website simply enter their code ERAGIRL20 and get 20% off: same as I would for returning clients in-store. So when they check out of online shop they is that thoughtful loyalty discount available.
Transcending the spirit of the shop into a website was not easy task. WOW I now run 2 businesses: because this is what it is: like having identical twins. I need to love them both equally & provide equally for their individual needs that at time seem the same but are not quit so! In this process I manage to develop an ERA Bible Brand, which could in the future be referred to project and expand with others.
I pick 100 items with complimentary qualities and show a flexible vision: the endless possibilities of ERA. ‘’Cohasive in Chaos’’ I had to write the history of ERS myself, the biography of ERA & what we stand for, what we do here everyday. I also end up writing 14 new blogs in 9 weeks. A new personal record in writing for me since University and short essays. .This was in an effort to mirror my multiple conversations on multiple topics that take place on a regular basis when visiting ERA : How what I talk with my client in-store could be express? Eureka= In Blog format & I lOVE IT!
Also in the mix was an extensive research on building my ERA Girls section. There were more girls then I can ever imagine so I ask for my ERA Girls to join in, send photos, share ! My own humble selfies collection became a way for me to share with my clients what and how I wear clothes day in/day out.. We had to research, gather and build the media section which will forever be incomplete but …c’est la vie!
I also recognised of the in-store ERA presence even on the site because it is important for me to show era girls all around the world that I am always open at ERA ,making ERA things for ERA girls & I love more to dress people in person then online because it is a #destinationshopping known all over & that is precious always attainable
We photograph successfully and sometime unsuccessfully all of the items. Time was consumed to its fullest for last 9 weeks while running the shop, doing some new pieces, fixing prom dress disasters, pleasing my ERA Girls, and trying to find time to sleep because we cannot say it enough: we continue running all of the social medias while doing all of that because Facebook Twitter & Instagram are my friends.LOL
Both, Alexandra & myself , work diligently on everything together. We found out about our strength as a team and we evolved. We got to know each other and more importantly bonded. Which is crucial to any assistant I have ever had in last 14 years! I have always a vivid memory of time I have bonded with an assistant, but that will have to be a whole topic for a blog soon!
After many setups attempt with the photography aspect of web presentation, I can finally say I have set my methodology for photographing clothes to 2 options: My size 8 fitting mannequin is use for piece fitting 8-14. And, the always on my mind, muse forever, Emmanuelle, my daughter will be modeling clothes from size 2-8 because these beautiful dainty long limbs of hers are just what ERA needs!
For me it makes perfect sense that she models the clothes! She has been my muse and inspiration since she was a small child and she is a part of ERA and its true embodiment. She is in the blogs, in the visual of the site, the alpha ERA Girl and in my heart.
Then once we had all of that done, we had to edit every single pictures taken, then we had to measure these 100 items and write description, then I finally had to make my decision on the how and where and etc.. Editing …and today Sunday July 8th at 3h35 pm, the site is to my liking ERA Approved!