ERA Vintage gives !% of its profit to fight Cancer since it’s creation in 2004.We never thought we had to say it but since apparently it is noble to share our causes and good deeds with the world all the time! Lost my mom when I was 18 and this has been a big deal for me personally all my life. I actually open ERA to be surrounded by woman every day because it is the best therapy for me to replace her ...and yes my obsession with pink is not because of the cause directly but because it was her favorite color. She had her car painted pink!!!! Like serious pink lover she was.