ERA Vintage Wear came about while I was writing trend forecasting capsule for a project.
As I was reviewing the how’s and why's, I realized that I couldn’t detach myself from the old, although I was referring and interpreting the new. My life has a women is marked, at least in part, by the clothes. I wore new and used for minor and major moments of my life.
I actually enjoyed shopping as much in a Chanel boutique as I do in rummage sales. But more specifically, I have always done so all my life. There was always a pleasure to mix the old and the new. I remember checking church bazaar listing faithfully every saturday morning, rain or shine, and my best friend and I would be hopping on buses and subway and do as many as we could. We were barely 13 years old and that is how we spent how babysitting money. I remember my mother’s face when I would come back with better stuff then she did, because she too would hunt down forgotten treasures. Because my mom refurbished antiques this habit for vintage hunting was passed on from her to me. She dragged me with her my whole entire childhood until I was able to do it by myself.
We also had lots of fashion magazine in my house, the classics: Vogue, Harper’s, ELLE, and later on Flare was encourage too.
I went through life through always with the same attitude towards style and clothes. There are always beautiful things and that they are cyclical. So you must hang on to those things that are well made or/and unique or special and always keep the classics. I have done my homework in this department. I have mixed the old the new and the borrowed continiously. I say borrowed because after working with many designers I got to experiment with a lot of interesting looks.
What also guided my decision to open ERA Vintage Wear, was that every time someone asked me where did I get this or that, my reply led to a long conversation. I would tell them how I had achieved a look, and they’d replied that it was amazing but that they would love to be more stylish but could not conceive or picture themselves doing that much hunting, curating and research. They did not want to dig and look, did not like the smells, couldn’t bother with the repairs, the dry cleaning, etc… But the idea of doing what I love doing in a slightly larger scale to provide ready-to-wear vintage lure me in. I wanted to bring this to all the girls that kept on asking!
Well, that is the part I am naturally good at since spending most of it under boxes and racks while my mother scavenge for antiques to refurbish. I call it early childhood research and development LOL....no wonder architecture,art, were obvious school choice... all of it led to how I view what I do.
This is the mission for ERA Vintage Wear: to provide women with vintage clothes of all era that have been cleaned, repaired, rethought, died, deconstructed,etc... but specifically so they may fit the garment to their needs in a contemporary way. I believe each garment can find it rightful owner. And retro is never my goal